Essential. GEM.
Reimagining Smartphone: GEM
We set out to reinvent how people experience mobile life—turning everyday navigation into effortless flow. GEM delivers proactive, AI-driven context in a single, seamless view. No more jumping between apps or juggling distractions. With GEM, interaction becomes intuitive, focused, and beautifully simple—making every moment smarter and more connected.
Responsibilities
As Director of UX, I led the product from concept to launch—defining the vision, design system, and go-to-market experience.
Built and managed a diverse, cross-functional UX team of designers, researchers, and engineers.
Balanced executive leadership with hands-on creative direction, driving interaction and system design that shaped the product’s identity and impact.
Gem phone's unconventional design aimed to spark innovation in a saturated market, achieving various potential impacts.
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User Experience Focus: Prioritized one-handed use and UI innovation for better usability and accessibility.
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Technology Integration: Aimed to apply LLM to create a proactive experience to meet user needs.
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Design Innovation: Gem's slim glass body and unreleased concepts influenced future smartphone aesthetics, ergonomics, and design functionality.
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Brand Positioning: Positioned Essential as an innovative, design-centric brand in the smartphone industry.
The new ratios and opportunities involve seamless integration of the UI with the hardware.
PLATFORM OVERVIEW
