Samsung.
The Frame.
Frame the Most Loved Moments
The Frame redefined what a TV could be—transforming it from a black screen into a living piece of art. Born from the insight that people wanted beauty, not clutter, it blends seamlessly into any home, displaying art and personal photos that enrich everyday life.
With intelligent sensors that adapt to light and presence, The Frame harmonizes with its surroundings, ensuring your most loved moments are always seen in their best light.
Responsibilities
Led the Frame TV's end-to-end design and successful launch, balancing user needs, technical constraints, and brand expression to create a lifestyle-focused product.
Drove innovation in home products and mobile, guiding a multidisciplinary team to create new product concepts and experiences.
Forged key partnerships to expand content and purchase opportunities across multi-platforms.
Led lean UX and design process for the Frame TV launch, emphasizing rapid iteration, MVPs, and continuous user feedback to refine design and usability. This approach ensured product development closely aligned with user needs and expectations, significantly enhancing the Frame TV's market appeal and user experience.
Transform your home into an art gallery.
The Business Impact of the Samsung Frame
The Samsung Frame has successfully captured a premium market segment by blending technology with home decor. This innovative approach has not only created new revenue streams but has also influenced the consumer electronics industry to adopt a more integrated, lifestyle-focused approach to product design.
Here are some of its key business impacts:
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Premium Market Appeal: By targeting the premium market with a unique design, the Frame TV generates high profit margins.
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Expanded Ecosystem: Samsung has opened new revenue streams by offering art subscriptions and forging partnerships with museums.
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Redefined Content Consumption: The TV's art mode promotes new forms of content consumption, shifting how consumers interact with their devices.
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Enhanced Brand Reputation: The product reinforces Samsung's image as an innovator, drawing customers to its wider range of products.
Built seamless user experience with a consistent information architecture across all devices. Users will enjoy an intuitive experience by structuring information consistently, enhancing engagement and satisfaction.
Frame App offers an enhanced viewer experience with a marketplace, seamless navigation, and interactive features all accessible from a smartphone.
