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Xbox 360 - Microsoft TV. Sr. UX Designer.
2010 - 2012
In 2010, the Xbox 360 transformed into an entertainment hub, integrating TV and apps like Hulu/YouTube. This expanded its platform, shifting console usage beyond gaming and into broader living-room entertainment. As Senior UX Designer, I shaped the Xbox 360 platform, delivering multi-modal interactions and integrating major entertainment applications such as Hulu, Netflix and YouTube.
Building consistent structure across devices.
Established cross-device content consistency, enhancing usability.
Validated end-to-end system flows with detailed wireframes.
Streamlined content management and search through unified metadata across platforms.
Established UX certification standards in collaboration with researchers and PMs, empowering partners to deliver consistently high-quality application experiences.
Developed and iterated on user-tested prototypes to shape Hulu's UX, optimizing for customer needs, diverse input models, and content findability across devices.
Defined Human Interface Guidelines to elevate the quality and integration of applications built for Xbox platforms.
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